Watching Australia’s shelves — every morning

Competitive intelligence your team acts on.

Be the first to know when your market moves. Mira reads every competitor price, promotion, launch and catalogue in your categories before it reaches your scan data, and frontier AI turns it into a clear read on what changed and what to do next. Your team makes the call while others are still waiting for the numbers.

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No spreadsheets. No store walks. No waiting weeks for scan data.

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CoverageColes, Woolworths, ALDI, IGA, Ritchies & Chemist Warehouse — and New Zealand

Store levelOut-of-stocks in every Coles and Woolworths store, nationally

Every morningThe whole category re-read daily at Coles & Woolworths

AI engineAnthropic’s Claude reads packs, catalogues and every move

Why Mira exists

The shelf moves daily. Most teams check monthly.

Competitor prices move midweek. Shelves empty out store by store. Launches appear, packs change, lines quietly delist, and promotions land in catalogues nobody reads closely. Scan data will tell you eventually — one to two weeks after the fact. By the time it lands, you’re reading history.

TODAYSyndicated scan data1–2 weeks behind

TODAYSkimming weekly cataloguespartial view

TODAYStore checks as data collectionone store, one day

MIRAEvery Coles & Woolworths store, every daysame-morning

The product

Four blind spots, closed every morning.

Are we on shelf? Who moved on price? What just launched? Who is promoting what? Mira answers all four from the shelf itself, before your first meeting.

Availability

Know which stores are out of stock before your sales rep does.

Mira checks your lines and your competitors’ store by store across Woolworths and Coles every day, counting only the stores that actually range each product. See where the gaps sit by state, segment and brand, which of your lines to fix first, and where a competitor’s empty shelf is an opening worth a call.

When a range review lands, the same census shows which lines are coming in and going out, yours and your competitors’, before the planogram date.

1,900+stores checked: every Coles and Woolworths, nationally

Dailystore-level census at Coles & Woolworths

mira · availability

Shelf Price Moves

Every competitor price move, on your desk the same morning.

The whole category is re-read every morning at Coles and Woolworths, and weekly at ALDI and Ritchies. Each change is matched across retailers by barcode, so you see who moved first, who followed, how many days later, and who hasn’t moved yet. Specials, committed price resets and multibuys are told apart, so a weekly deal never reads like a strategy change.

Claude writes the morning summary

100,000+retailer listings watched

2.7Mprice observations since June

mira · shelf price moves

New Products & Packaging

Every launch and every pack change, read the way a buyer would.

New lines are caught the week they land. Claude reads the pack and the retailer listing and writes a launch brief: where it sits in the range, its price against neighbours, the claims on pack and what the retailer is prioritising. Packaging Watch compares artwork week on week, ignores mere re-renders, and shows you the before and after when a competitor changes their pack.

Launch briefs and pack analysis by Claude

Same weeklaunches caught at Coles & Woolworths

Before / afteron every competitor pack change

mira · packaging watch

Catalogues & ALDI

Every catalogue page read, and every national brand that turns up at ALDI.

Each week Claude reads the Coles, Woolworths, IGA and ALDI catalogues page by page, plus Priceline in pharmacy, and tells you who was featured, at what price and in which campaign. ALDI Branded Buys flags national brands landing in ALDI Special Buys, priced against the same or similar product on the Coles and Woolworths shelf, days before they go on sale.

Every page read by AI vision

5retailer catalogues read, page by page

~10 dayswarning before ALDI Special Buys hit shelf

mira · aldi branded buys

The engine

Frontier AI, applied to the shelf.

Mira runs on Anthropic’s most capable Claude models, wired through the whole pipeline rather than bolted on as a chatbot. It does the reading your team never has time for, and every AI line is grounded in captured data and clearly labelled.

✦

Writes your weekly brief

Pulse opens on one page: what to fix, what to watch and where the opening is, then the price moves, shelf gaps, launches and ALDI activity behind it.

Explains every price move

Who moved first, who followed and how many days later, and your nearest line on the same shelf, summarised in plain English for the morning email.

◫

Reads every catalogue page

Who was featured, at what price and in which campaign across Coles, Woolworths, IGA, ALDI and Priceline, plus every national brand landing in ALDI Special Buys.

◎

Reads every launch and pack change

What each new line claims, its format and its price against its neighbours, and exactly what changed when a competitor updates its pack.

How it works

From shelf to decision, before your coffee.

Capture the shelf

Every product at Coles and Woolworths each morning; ALDI, Ritchies and Chemist Warehouse weekly; stock status in every Coles and Woolworths store.

Connect the dots

The same product matched across retailers by barcode, and mapped to your categories, brands and competitive set.

AI reads it

Claude reads packs, catalogues and every move, telling a weekly special apart from a real price reset.

Delivered where you work

A weekly brief, a morning digest of price moves, and the full detail a click away on desktop or phone.

06:15

The whole category re-read at Coles & Woolworths, every morning

Coles and Woolworths stores checked for out-of-stocks: every one

0k+

Listings watched across six Australian retailers, plus New Zealand

1 page

The weekly brief: what to fix, what to watch, where the opening is

Pricing

Start with one lens. Compose the rest.

Mira is modular — begin where the pressure is, add lenses as they earn their place. Every plan is priced to your categories and retailers, with a fixed quote within two business days.

Shelf & Promo

For one category team

Every shelf price move, with who moved first: Coles and Woolworths daily, ALDI and Ritchies weekly
Promotions this week across retailers, plus head-to-head boards
Price ladder for every segment, down to price per unit
Every catalogue page, plus ALDI Branded Buys
A morning digest of the price moves that matter

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Most complete

Full Intelligence

For category & sales teams

Everything in Shelf & Promo
Out-of-stocks in every Coles and Woolworths store, nationally
Which competitors win and lose each range review, before the planogram date
New products and pack changes, each read by AI
Pulse, the weekly brief: what to fix, what to watch, where the opening is

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Custom & Multi-team

For multiple teams & markets

Several categories and teams in one workspace
Colleagues sign in with their work email, no passwords
New Zealand: Woolworths, New World and Pak’nSave
Chemist Warehouse and Bunnings shelf prices on request

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Power BI dashboards are fixed-price projects, quoted up front. See Power BI →

✓

Everything Mira shows is observed, not modelled. Real shelf prices as displayed online at capture, real stock status, real packs and catalogues, read by AI and described plainly, never dressed up as insight it isn’t. Each client works in its own isolated workspace. That discipline is why category teams trust it in the room.

Mira · Power BI dashboards

Your data already knows how to win. Let everyone see it.

Your scan data holds the story of every shopper, every shelf and every competitor move. Mira turns your Circana, NielsenIQ or IQVIA data into Power BI dashboards that give every team the same clear view of the market, and the confidence to act on it.

↗Sales

Win the customer conversation

Walk into every buyer meeting knowing your share, your growth and exactly where the next opportunity sits at that retailer.

◫Category

Lead the category

Tell the story the buyer wants to hear, with the segments, brands and retailers driving growth, and the reasons why, at your fingertips.

✦Marketing & brand

Grow the brands

See every launch land from its first week, follow your brands against the competition, and know where to invest next.

◎Leadership

Steer with confidence

One trusted view of share and performance across every retailer and market, so every decision starts from the same truth.

Power BI · Revenue Growth Management

Know which promotions really pay back.

Promotions are often the biggest line in the trade budget, and the hardest to judge. The Promo Analyzer, built in Power BI, puts every one side by side, so you back the promotions that grow your business and rethink the ones that don't.

See what every promotion delivered

Volume, value and price for each promotion, against the weeks around it and the same promotion last year.

Find the promotions that are truly incremental

Where your data includes baseline sales, split each promotion into what you’d have sold anyway and what it genuinely added.

↕

Set the right depth and frequency

See how deep and how often you promote at each retailer, and what each level of discount returns in volume.

◎

Read your competitors’ playbook

Follow their promotional depth, frequency and timing, retailer by retailer. Pair it with Mira’s daily shelf watch to catch their next move the morning it lands.

✓

Built on a proven framework, owned by your team. Every total is checked to the cent against your data source, published to your Power BI, and handed over with a refresh guide and a recorded walkthrough, so your team runs it from day one.

Unlock your data

Request a quote

Let’s put your data to work.

Tell me what you need, whether that’s Mira watching your shelf or Power BI dashboards on the data you already buy, and I’ll come back with a quote within two business days.

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